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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. IF you do it. PR FOR ANYONE.

Publicity 130
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

There is a 31% drop in the use of expert blogs (21%). For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). However, social media (i.e. Digital PR training.

Training 119
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Public Relations in Marketing

PR for Anyone

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Do you have a blog?

Publicity 225
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 176
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What is Technology PR?

5W PR

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea. This could include blog posts, whitepapers, case studies, and infographics.

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First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

The Murdoch sons, who reportedly made the final decision to let O’Reilly go, might have made the decision under duress, given the number of advertisers who left the show, but we still give them credit for doing the right thing. It is media kryptonite. S-Town Podcast. “ Serial” is back!

Airlines 136