2025, Communications and Consumer - Public Relations Today

Meet the 2030 Consumer

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Here’s the five. Wearable Devices.

Consumer

Consumer Meeting Mobile Study

Transparency and Trust: The Role of ESG Reporting

Presspage

FEBRUARY 8, 2024

This demonstrates Nationale Nederlanden’s commitment to responsible business practices, while also conveying this stance to its investors through ESG-driven investor communications. One centralized platform also gives communication teams a better overview over media inquiries, further strengthening a company’s commitment to transparency.

Report

Report Government Financial Trends

Who is Generation Alpha and How Can We Market to Them?

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

Marketing

Marketing Community Trends Technology

What next for Amazon and its executive communications?

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity? It’s expected to be running on 100% renewable energy by 2025. I would be.

Communications

Communications Reputation Energy Leadership

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Dominance of TikTok SEO.

Social Media

Social Media Media Mobile SEO

Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation

Reputation Financial Training Enterprise

Three Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation

Reputation Financial Training Enterprise

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand

Brand Branding Marketing Fashion

Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

SEPTEMBER 19, 2014

of the workforce by 2025. Your generation shares more, consumes more and is more digitally savvy than any other generation. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? Your generation will comprise 99.9%

Marketing

Marketing Media Leadership Trends

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. We took our industry-leading research and work to thousands of communicators worldwide. We need to engage with developers to ensure that they are aware of best practice communication for the tools and products. What does that mean?

Data-Driven PR

Data-Driven PR Data Conference Tools

What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Mary McGuire. Account Manager.

Banking

Banking Financial Advertising Advertising

Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. An insider’s view on events and press conferences.

Social Media

Social Media Tools Marketing Enterprise

Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

AUGUST 29, 2019

The activists and influencers of today are the consumers demanding change through their voice and the almighty dollar. According to a study by Cone Communications , 86% of consumers expect brands to act on environmental and social issues, and 50% of these consumers would boycott a brand for their stance on a social issue.

Policies

Policies Analysis Engineering Consumer

How Data Analytics Find You

Mindful Marketing

JULY 19, 2023

billion industry that’s expected to top $229 billion by 2025. To be CAN-SPAM compliant, all you need is an opt-out link in the communication, and you need to make it clear that it’s an advertisement, along with a few other requirements (see below). The market for data brokering is huge – now a $138.9

Analytics

Analytics Data Retail Advertising

What We Can Learn from the Millennial Generation

Critical Mention

MAY 8, 2018

By 2025, they’ll make up 75% of the global workforce. So, let’s think, what’s the most sophisticated technology out there available to the average consumer? We’ve got the formula that’ll show you show you a great way to learn from this generation. Make your messaging short, sweet, with a lot of visuals. You guessed it, the smartphone.

Mobile

Mobile Education Technology Examples

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Communicate via mobile devices. Marketing to Alphas.

Groups

Groups Mobile Real Estate Skype

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