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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect. If he’s trying to build a conventional, ad-supported social network, then telling major advertisers to “f-ck off ” and criticizing them individually is obviously a bad strategy.

Banking 212
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The change will take effect on April 2, 2024. It grew eventually into a tech-based email list that was free for users with an advertising model. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

Reddit 174
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Boost Your Income Without Raising Rates

Solo PR Pro

If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification. Here are three robust strategies to expand your financial streams while maintaining current rate structures. Deep Dive into a Niche Generalists abound, but specialists thrive.

YouTube 99
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. Business Wire is a resource for digital PR teams in the financial space. Pricing: Although not published, the tool used to be advertised at $9,000/mo. This tool is currently free.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024. Business Wire is a resource for digital PR teams in the financial space. Pricing: Although not published, the tool used to be advertised at $9,000/mo. This tool is currently free.