Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

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PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

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Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

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Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

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Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Looking beyond 2023, many online experiences could become “shoppable.” How to Implement Social Media Strategies for Ecommerce in 2024 1.

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Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

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Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

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Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

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Maxim Behar

MAY 28, 2023

In fact, success is maybe precisely this - knowing when and how the business is changing and being in tune with those changes. And now - in 2023 - that often happens in days, literally even hours. We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there.

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Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. It is to make profits transparently.

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