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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. The metaverse, Web 3.0,

Marketing 214
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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push.

Facebook 138
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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

minutes, it’s poised to be the top growing and engaged with platform in 2022. Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format. The post 2022 Social Media Trends Pt. With an average session of 10.85

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Will brands make the transition to using more authentic, less polished content?

Communications Conversations

The social media content world is an interesting place in 2022. This is what we see in our feeds from brands in 2022, right? If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? Your employees! What do you see? But, what about B2B brands?

Branding 215
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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

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GoFundMe, Spotify, and Dollywood: Daily spotlights for the week of February 7th

NewsWhip

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. . Let’s jump right into this week, beginning with February 7th, 2022. Feb 9th: The top publishers of January 2022 on Facebook. Feb 10th: Dollywood to offer free tuition to employees.