Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Public squabbles.

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Crisis Management Social Media Crisis Media 118

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

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Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Digital PR Industry Strategy Film 170

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? What happens when influence outshines advertising? Watch webinar. Read transcript.

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Advertising Advertising Data Reputation 131

Buzzstream

DECEMBER 17, 2020

This will force you to get creative with the sorts of terms you think your coverage will fall under. In the best circumstances, a digital PR campaign will go viral (for all the right reasons), which is exciting but can also lead to a few days being spent gathering and discovering coverage. Catching missed coverage.

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Digital PR Tools Pitching Film 161

Doctor Spin

DECEMBER 7, 2023

2021, January 27). The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. 2021, January 27). 10 Silfwer, J.

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Wikipedia Viral Blogging Leadership 52

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

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Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process.

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Trends Brand Branding Reddit 78

Karen Freberg

FEBRUARY 2, 2020

Sprint did something that was pretty creative. This is what you do to break from the crowd and how you can really stand out in partnering and utilizing talent in a creative way. Having the $$ to spend on a Super Bowl ad does not mean you will get the best creative. Teasers done well spark viral conversation.

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Social Media Analysis Media Viral 78

Buzzstream

MAY 19, 2022

Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . If I click on their website, the first thing I see is a Fall 2021 report. Take something like “trucking statistics.”

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Survey How To Reddit Pitching 90

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

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Pitching Writing Digital PR How To 164

NewsWhip

DECEMBER 15, 2021

By the next morning the story was officially viral — Peloton was pulled into the conversation and had already made a statement saying it was aware the bike would be featured in the show, but had not received details of the specific plot line. Ryan Reynolds (@VancityReynolds) December 12, 2021. Unspoiler alert.

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Crisis Instagram Crisis Management Viral 78

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. So, I really doff my cap at this really creative use. The future of storytelling in healthcare communications. Watch webinar. Read transcript. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Paul Quigley, CEO and Co-Founder, NewsWhip. I think it’s really smart.

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Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. The ownership of so-called "smart" televisions - those with internet connectivity and streaming services - was around 80% in 2021 (21). This issue sometimes creates further ethical issues listed in this section.

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Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

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Trends Social Media Community Viral 78