Communications Conversations

DECEMBER 2, 2021

As we quickly near the end of 2021 (where did this year go?!?!), And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Driving awareness and engagement with customers. Serving as a customer service channel.

Strategy 106

Strategy B2C B2B Resources 106

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

AUGUST 11, 2022

According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. However, ad spend is down , particularly in consumer and B2B tech. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

PR 20/20

JUNE 28, 2022

It’s more difficult to find and engage with consumers. One robust, yet lightweight customer relationship manager (CRM): HubSpot. Source: HubSpot customer outcomes data, December 2021. In your line of work, innovation is essential to meet customer demands, and automation is a central focus to tackle today’s problems.

Data 79

Data Technology Customer Service Marketing 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118