2021 Consumer Creativity Storytelling 
ImPRessions - Crenshaw Communications
JULY 18, 2023
Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. Competing for attention in a crowded marketplace requires careful planning and execution.
Sword and the Script
DECEMBER 21, 2021
Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Issues from 2021 to carry-over. PR grows more in demand.
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Contently - Strategy
JULY 28, 2021
According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. Immediately, the leadership team bought in.
Prohibition
JUNE 27, 2023
million users in 2021. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.
Contently - Strategy
JULY 22, 2021
“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.
NewsWhip
MARCH 31, 2021
MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. What happens when influence outshines advertising?
Konnect Agency
FEBRUARY 16, 2021
While most people are eager to get back to in-person trade shows and networking events in the future, signs have indicated that things might not return to normal so quickly, leaving brand marketers unsure of whether or not to embrace this new virtual show format for 2021. Read on to decide if a virtual trade show is right for your business.
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