2021 Advertising Branding Ethics 
Sword and the Script
FEBRUARY 16, 2021
Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Business is ethical and competent. To that end, NGOs were categorized as ethical but less competent. Stay in your lane.
Reputation Us
OCTOBER 16, 2023
According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales.
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Stephen Waddington
FEBRUARY 12, 2021
In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.
Mindful Marketing
FEBRUARY 26, 2023
I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?
Stephen Waddington
DECEMBER 15, 2021
Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].
Mindful Marketing
MARCH 3, 2024
Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. ” The suggestion, which was at least somewhat serious, received brief consideration from the group before dismissing it as too edgy and risky for branding.
Maxim Behar
JANUARY 24, 2022
He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital.
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