Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. You can register to download the full report here: 2021 Creative & Marketing Salary Guide. >>> >>> Can your agency bring big ideas and execute? Give our services a try.

Survey 101

Survey Trends Marketing Creativity 101

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

APRIL 13, 2022

Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Then-CEO Jack Dorsey resigned in November 2021, making waves about the future of the platform.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people.

Financial 52

Financial Social Media Banking Media 52

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community. Come and learn about our process.

Communications 183

Communications Video Social Media Facebook 183

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 196

Marketing Content Marketing Data Social Media 196

Victorious PR

FEBRUARY 6, 2023

Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways. They can promote you as an authority in your field with high-level thought leadership content. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Doctor Spin

JANUARY 5, 2021

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It The function of leadership is to produce more leaders, not more followers.” — Ralph Nader. Get the writing skills down first.” — Ronn Torossian.

Print 52

Print Writing Creativity Ethics 52

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. I love our bigger agency team. We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Companies have scaled back their advertising. The future of storytelling in healthcare communications.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 198

Writing Communications Marketing B2B 198