2020 Leadership Measurement Print 
Stephen Waddington
DECEMBER 30, 2019
He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.
PRSay
SEPTEMBER 28, 2020
What does this disruption look like to you in 2020? In the past], if you wanted to disseminate your opinions, you needed a printing press or access to someone who had one. What else can attendees expect to hear from you during ICON 2020? Speech used to be expensive. [In
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Barokas
DECEMBER 5, 2019
It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Digital and interactive media have largely displaced print. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Does it include thought leadership?
PRSay
JANUARY 13, 2021
As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Print publications. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure. Nobody plans to fail.
Sword and the Script
OCTOBER 22, 2019
To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The takeaway for PRs?
Sword and the Script
JANUARY 31, 2023
Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.”
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