PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

FEBRUARY 23, 2024

Baby boomers and members of Generation X spent decades in traditional workplaces prior to the pandemic disruptions that began in 2020. They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. They all provide value.

How To 174

How To Employee Nonprofit Technology 174

PRSay

JANUARY 9, 2018

PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. Measure and win: We’re under more pressure to prove PR’s value through measurement. This will only intensify in 2018; I predict that whoever masters measurement, wins. This shift will accelerate in 2018.

Measurement 95

Measurement Creativity Analytics Groups 95

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. 23% said measurement / ROI. Business leaders who think great comms can solve poor leadership.”. 37% said cutting through the noise. 24% said scope creep.

Communications 159

Communications Survey Education Leadership 159

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure. The bad news: There are a lot of things you can measure.

Internal 158

Internal International Data Communications 158

Critical Mention

AUGUST 7, 2020

His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Everything is measurable and measured. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 134

Survey Measurement System Education 134

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? “Ethical challenges are most common in consultancies and agencies when compared to other types of organizations.”.

Creativity 95

Creativity Study Ethics Publicity 95

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Steak-umm (@steak_umm) April 7, 2020. Especially given consumers are looking for brands to take leadership right now. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership. When asked “How much you trust that institution to do what is right?”

Government 134

Government Survey Ethics Media 134

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. We hosted 43 town halls between March 2020 and the end of the year,” Shea said. The company’s communications team found itself pivoting into crisis mode.

Crisis 78

Crisis Airlines Travel Internal 78

Stephen Waddington

SEPTEMBER 10, 2020

The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position.

Agency 122

Agency Creativity Marketing Government 122

Reputation Us

DECEMBER 2, 2021

Recently published by the public relations firm Weber Shandwick, in partnership with KRC Research, are findings of their collaborative survey, “ The State of Corporate Reputation in 2020: Everything Matters Now.” Scoring your reputation and measuring it can show you whether you are making improvements, or going backwards.

Reputation 88

Reputation Crisis Government Corporate 88

Communications Conversations

APRIL 1, 2021

Ensure you know your audience, communicate with clarity, and measure your success. I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. The skills are definitely transferrable.

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. This was up from 50% in 2020.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. .” – Tova Friedman, The New York Times Bestselling Author of “The Daughter of Auschwitz” In the digital age, we have access to more information than ever before – but somehow, knowledge of the horrors of the Holocaust is slowly eroding.

Survey 62

Survey Groups Storytelling System 62

PR in High Definition

JANUARY 23, 2020

With these multiple influences on your reputation you must ensure you’ve spoken to the right people in the business when creating your communication strategy for 2020. How do they measure what your workforce thinks of you as an organisation? Leadership team. And have you asked the right questions? So, who’s on the list?

Reputation 48

Reputation Handbook Exercises Groups 48

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Measured on clicks, quick hits.” That’s an increase from 68% in 2019 and 51% in 2018. Less media to build relationships with and constant turnover.” Fewer journalists, more PR people. Very competitive – hard to get their attention.

Media Relations 109

Media Relations Media Survey Pitching 109

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. Value comes from more coverage and measurable results. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Karen Freberg

MARCH 15, 2020

We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. Where are these professors and programs in taking a leadership role in this and helping out the field? NONE of these programs are taking a leadership role in addressing this crisis or becoming a resource, which is sad.

Crisis 77

Crisis Education Resources Community 77

Stephen Waddington

APRIL 23, 2020

The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. Adapting This is an interesting area in which some organisations have shown strong leadership. Currently there is no widespread agreement about the number of people who have died from Coronavirus in England.

Government 132

Government Crisis Exercises Retail 132

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

JUNE 7, 2021

The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. According to Weber Shandwick’s The State of Corporate Reputation in 2020 report, 58 percent of CEOs surveyed said that a company’s overall reputation rests on the way that it responds to crises.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable.

Marketing 52

Marketing Technology Internal International 52

Reputation Us

JUNE 21, 2021

Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission. However, the summer of 2020 really increased the attention and expectations of DEI in our society and in the workplace.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission. However, the summer of 2020 really increased the attention and expectations of DEI in our society and in the workplace.

Financial 78

Financial Education Community Employee 78

Practical Law Construction

APRIL 14, 2021

Rather, it will depend on where the responsibility lies under the contract, if the contractor ceased work altogether then whether it was instructed to do so or did so by its own accord, the relevant guidance from the Construction Leadership Council at the time, etc.

Construction 64

Construction Blogging Leadership Measurement 64

Beyond PR

JUNE 22, 2018

Data is growing faster than ever before and by the year 2020, about 1.7 A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. megabytes of new information will be created every second for every human being on the planet. Additionally, 81 percent of the U.S.

Social Media 40

Social Media How To Case Study Media 40