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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. CCPA has an impact.

B2B 208
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for.

Trends 182
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 105
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 151
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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. and 2020 (Barcelona 3.0). It’s especially important today as organizations work to comply with data privacy regulations like GDPR. Approximately 200 participants from over 30 nations originally adopted the seven principles.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s made promises surrounding the consumer data privacy debate. Because of this, the social media giant has attempted to change its tune.