Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3 million fake accounts between October and December 2020. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

MARCH 6, 2020

This innovative vision attracted clients and employees alike, and the business grew. You already interact with AI regularly if you upload a photo to Facebook, binge Netflix, or listen to Spotify. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI. And they came. A coincidence?

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Prowly was acquired by Semrush in 2020, in a move I think could be interesting. The report is based on a global survey of its employees.

Software 85

Software Pitching Internal International 85

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. And it seemed to remain the case on Facebook, but we haven’t looked at that data for the rest of the year. Just above the line.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. The same holds true for healthcare content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Let this be your prescription for success. [If

Healthcare 59

Healthcare Content Marketing Industry Trends 59