Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Making an effort to measure is half the battle.

Survey 118

Survey Communications Ethics Measurement 118

Stephen Waddington

FEBRUARY 24, 2020

The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. Flashman is a former journalist with BBC, Sky and ITN turned agency marketing founder working for brands including Coca-Cola, Microsoft, Tata and the World Economic Forum.

B2B 88

B2B Journalism Case Study Storytelling 88

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. Value comes from more coverage and measurable results. In-house vs. agency. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%).

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report.

Interviews 60

Interviews Agency Industry Measurement 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 42% to maintain or secure additional budget. Talk to Us

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Measurable. Data analyst. Email specialist. Performance.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Effective storytelling improves valuations. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. PR measurement. PR measurement. PR measurement. to approximately $5.5

B2B 114

B2B Marketing Survey Software 114

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. million fake accounts between October and December 2020. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 90

Social Media Marketing Media Creativity 90