Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Yes, video storytelling is at an all-time high in terms of interest.

Branding 79

Branding Brand Survey Conference 79

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. I figured I was going to have some time without income,” he says recalling March 2020.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

The Hoffman Agency

AUGUST 10, 2021

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). My background in journalism, public relations, communications and advocacy has been a great fit for this work. What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020?

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. 16) Creativity as an employable skill.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand. Build a Better Agency Podcast. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Like 2020 and 2021, 2022 will be a year of great uncertainty. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. 30 agencies submitted data to the project. None of the top 20 agencies participated. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128