Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Instead, consider instead putting yourself in the journalist’s world: The medium matters: Broadcast and print are not the same, and you need to tailor the story to the medium you’re after.

Writing 100

Writing How To Print Corporate 100

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. first appeared on Burrelles.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Doctor Spin

DECEMBER 21, 2023

The best practice would be to provide the news media with perfectly balanced information. 2019, October 19). link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Cision says retargeting advertisements based on earned media audiences in this way is more effective too. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. click any image for higher resolution).

Publicity 92

Publicity Media Advertising Advertising 92

Mora Communications

AUGUST 18, 2016

Huffington served as president and editor in chief of Huffington Post Media Group, which also included Engadget, TechCrunch, Moviefone and MapQuest. She was set to stay on as editor in chief through 2019, but when the funding came through for her new venture, she thought it best to put her focus there and announced she was moving on.

Journalism 40

Journalism Print Groups Communications 40

Mora Communications

AUGUST 18, 2016

Huffington served as president and editor in chief of Huffington Post Media Group, which also included Engadget, TechCrunch, Moviefone and MapQuest. She was set to stay on as editor in chief through 2019, but when the funding came through for her new venture, she thought it best to put her focus there and announced she was moving on.

Journalism 40

Journalism Print Communications Groups 40

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision would sell iContact to J2 Global in 2019. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12