Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?
PRSay
JUNE 9, 2021
According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.
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