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Print newspapers still drive best ad engagement in Canada

Agility PR Solutions

Do newspapers still have ad power? They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

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General Election 2019: Two sides to every story

Stephen Waddington

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. Here is my take on some of the PR points from the 2019 campaign. The main campaign image Stephen Dunn didn’t intend to be the face of the 2019 election, but he was nevertheless.

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Depressed and depressing: the state of UK news media

Stephen Waddington

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. News media in pain Newspaper brands continue to suffer as readers shift from print to digital.

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Future of PR: 2020 edition

Stephen Waddington

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. The Edelman Trust Barometer 2019 reported that trust in Government was 42%. General Election 2019: Has your local Facebook group been hijacked by politics? Truth matters in a democracy. Their very foundations are crumbling.

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Four reasons why influencer marketing is starting to grow up

Prohibition

Today, it is an industry valued in the billions, growing by 83% in 2019. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for. Looking back, it’s hard to believe it would be as successful and beneficial as it is now.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

That’s an increase from 68% in 2019 and 51% in 2018. Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Measured on clicks, quick hits.”