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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know. Engage local experts to navigate nuances, ensuring messages resonate positively and sidestep unintended cultural misunderstandings.

Marketing 106
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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Dan Slee shares his workings in this guest post.

Local 60
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Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Overall, 15 per cent of content was local government-related.

Local 60
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. In 2018 half-life of a news story can be hours and often minutes. It’s an approach rooted in PRs and listening to the local environment. News has a finite shelf life.

Tools 203
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How To Successfully Work With Your PR Firm in 2018

Mora Communications

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. Monthly publications are on a different schedule than daily newspapers. Media begets media.

How To 40
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How I’m supporting the #HeForShe movement in 2018

Communications Conversations

Work to get an op-ed published in the Star Tribune (my local newspaper that I read every day) on issues relating to gender equality, when the opportunity presents itself. Here’s what I’m committing to: Writing a post on #HeForShe issues once a month (which female leader do you consider a role model?