ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics.
Stephen Waddington
SEPTEMBER 5, 2018
The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Forrester says that differentiation is constrained by a limited market of data services. for web content, LexisNexis or Factiva for news, and TVEyes for broadcast television.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Proactive Report
FEBRUARY 24, 2017
Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Source: Forbes.com). It’s still a thing!
Sword and the Script
MARCH 2, 2021
In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. BuzzSumo introduces journalist profiles.
Stephen Waddington
DECEMBER 30, 2019
The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.
PR 20/20
NOVEMBER 30, 2022
Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Editor's note: This post was originally published in 2017 and has been updated to be more current and comprehensive.
PR 20/20
AUGUST 22, 2017
Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.
Expert insights. Personalized for you.
124 
Let's personalize your content