ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. REI’s SEO / Content Marketing Program Manager Eric Hess ( @HessInSeattle ) made that point by breaking down the differences between long and short-form content.

Content Marketing 40

Content Marketing Marketing B2B Video 40

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers.

YouTube 68

YouTube Social Media Engineering Media 68

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Instagram 60

Instagram Analytics Mobile Employee 60

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. PR takes on content and SEO duties. “PR Source: 3 Studies Branding and Marketing ). adults conducted July 13-19 [2020].

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. Website structure. The Results.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. If you enjoyed this post, you might also like: Predictions, PR and Pressing Questions on SEO [UML] . Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 27) Executives and employees as the way through the clutter. So, what’s the answer?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Is the Buyer’s Journey Becoming Passé? Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social strategy from NGO in El Salvador — love emoji on paper! pic.twitter.com/ap4TySdYjb. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

MARCH 2, 2017

Simple SEO Tool Hacks for Digital Marketers ”. Don’t miss C & C’s Social Pros Podcasts with such enticing content as “How a Ginormous Accounting Firm Uses Snapchat Like a Boss” and “How to Activate Your Employees As Social Media Advocates”--or these recent posts: “ 4 Ways to Drive Your Digital Strategy With Facebook Video Ads ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She is a social media, SEO, Internet marketing and blogging consultant. Pray for me.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. Website structure. The Results.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

MAY 6, 2015

Now millions of voters who are curious about the just-announced campaign of former Hewlett-Packard CEO Fiorina find themselves staring not at her campaign photos, but at a floridly anti-Fiorina website that hammers the candidate for the callousness of 30,000 employee layoffs under her watch at HP.

Marketing 48

Marketing Crisis Google Government 48

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience.

Content Marketing 111

Content Marketing Company Strategy How To 111