Remove 2016 Remove Employee Remove Infographics Remove SEO
article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. PR takes on content and SEO duties. “PR Source: 3 Studies Branding and Marketing ). List posts earn more shares.

Survey 178
article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. Nieman Lab.

How To 198
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 27) Executives and employees as the way through the clutter. So, what’s the answer? The list goes on.

Marketing 101
article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015.

article thumbnail

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. Curated video content.

article thumbnail

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience.