Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 26, 2017

The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 19) Employees have huge impact on social sharing. 37% of publishers are not in compliance with FTC guidelines on native ads. Future of Marketing ). PR Salary Survey ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Flatiron Communications

MARCH 18, 2018

In her eye-opening piece this week, The Guardian’s SF reporter Olivia Solon opens the curtain on the draconian efforts by Google, Facebook and presumably others to muzzle their employees from speaking publicly about their company’s doings.

Facebook 44

Facebook Employee Crisis Journalism 44

MaccaPR

OCTOBER 17, 2016

According to its website, “b y using the GRI G4 Guidelines (which will soon transition to GRI Sustainability Reporting Standards – GRI Standards, for short), reporting organizations disclose their most critical impacts – be they positive or negative – on the environment, society and the economy. You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Doctor Spin

DECEMBER 4, 2023

Employee performance reviews : Managers might give more weight to actions and results that confirm their preconceived notions about an employee’s performance, overlooking evidence to the contrary. The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Media Logic. Media Logic.

Media 52

Media eBook Viral Construction 52

Contently - Strategy

MAY 20, 2019

Employees focused on an area that’s integral to their products, and they’ve been banging that specific drum since the 1970s. But as it happens, Patagonia makes its sustainability guidelines public, and it even released marketing materials in 2011 nudging consumers to buy their products used.

Marketing 99

Marketing Guidelines Video Brand 99

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106