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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. This includes tracking minor changes in keyword rankings and web traffic.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Actually, they don’t spend a lot of time writing up studies at all. Louise (@louisevparker) May 7, 2021.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) ÂŁ10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Sign Up Now. #1:

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. This includes tracking minor changes in keyword rankings and web traffic.

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How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. Get the Digital PR Tips newsletter. How to Spot Fake News. One way is to look at the URL.

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Social Media Logic: The Amplification of Media Effects

Doctor Spin

Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. link] Learn more: Media Logic is Dead, Long Live Media Logic Subscribe and get a free ebook on how to get better PR ideas. Writing Technologies eJournal. Media Logic. Understanding Social Media Logic. Media Logic.

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28 Observations from 28 Months as a Solo PR

ZudePR

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 2016 Goals,” it says.