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When Is It OK to Implement an Offensive Crisis Management Strategy?

Melissa Agnes

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Manage insider threats. Manage inquiries from journalists and analysts. Corporate Communication as a Discipline.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Speed is crucial to crisis management. Health Business Elite , EBSCO host (accessed March 1, 2016).

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. Lloyd is the President and Narrative Lead of Curious Public.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

As the face of the corporation, many CEOs are naturally charismatic. But in a high-stakes situation where a strong apology is required, most leaders need help with the art of expressing remorse. ) A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2016.

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Behind the Headlines With Joanna Brahim

Cision

Have you ever had to deal with a major brand crisis? I’ve certainly dealt with my fair share of crisis management, and each situation is unique. When a crisis surfaces, I think the first thing to do is take a step back, take a deep breath and not panic. Image via John Paul Filo/CBS ©2016 Smithsonian Channel.