Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148

Brand Branding Sports Crisis 148

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q. Hack to flack.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. Have you ever had to deal with a major brand crisis? Image via John Paul Filo/CBS ©2016 Smithsonian Channel.

Television 120

Television Crisis Crisis Management Fashion 120

PR in High Definition

MARCH 25, 2019

But false rumours have more serious consequences, especially in the corporate or commercial world. How rumours spread has been analysed scientifically by institutions including Indiana University , which looked at 14 million messages on Twitter in 2016 during the US presidential election. Will it affect reputation and profits?

Study 48

Study Crisis System Reputation 48

Melissa Agnes

FEBRUARY 2, 2016

How do these experiences impact your organization’s reputation and, more importantly, how can you ensure to minimize their occurrences in the first place, especially when you may not even know of their existence? Air Canada recently went through such an occurrence – and their senior management team has no idea.

Corporate 167

Corporate Airlines Employee Training 167