Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Manage insider threats. Manage inquiries from journalists and analysts. Introduce new products or services.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

JULY 12, 2016

I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. Have you ever had to deal with a major brand crisis? I’ve certainly dealt with my fair share of crisis management, and each situation is unique.

Television 120

Television Crisis Crisis Management Fashion 120

Sword and the Script

JULY 2, 2019

According to the firm’s latest State of Creative Hiring data, 75 percent of advertising and marketing hiring decision makers anticipate expanding their teams in the second half of 2019, up from 60 percent six months ago. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As

Trends 60

Trends Media Report Technology 60

Flatiron Communications

MARCH 18, 2018

Who’ll forget how company VP of Ad Products Rob Goldman, reportedly without company authorization, took to Twitter to try to play down the news of Russia’s Trumped-up disinformation social influence “advertising” campaign that filled the feeds of its user base base during the 2016 Presidential campaign?

Facebook 44

Facebook Employee Crisis Journalism 44