article thumbnail

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. billion to $9.1

Film 131
article thumbnail

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Answer: Weekly.

B2B 60
article thumbnail

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. Also see the coverage of these related marketing studies: 5 Slightly Contrarian Views on a CMO Council Content Survey. Or near-zero.

Mobile 60
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. ” So it looked at these (and more) content marketing innovators and modeled its tactics. Implement viral marketing tactics. Define goals.

How To 198
article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Founder of Smedio and Digital Marketers Academy. President of Un-Marketing.