Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But in 2017, fueled by data use and software tools, the earned media outcomes and social media exposure that result from PR programs will increasingly help to scale other key metrics of brand health, including organic search results, social awareness, and inbound website traffic.

Real Estate 120

Real Estate Technology Data Agency 120

Communications Conversations

AUGUST 1, 2019

For example, MentorMate is a custom software company…not something that’s very sexy to see/learn more about on social media from a traditional brand awareness standpoint. I also look for elements on collaboration and communication skills since that’s critical to an effective team. Being able to give back is a humbling experience.

Social Media 60

Social Media Media Video Meeting 60

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time.

Content Marketing 40

Content Marketing Marketing System Technology 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I’m at my most creative first thing in the morning.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169