Stephen Waddington
JULY 28, 2020
Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.
Stephen Waddington
JANUARY 15, 2020
Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.
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ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. As election 2016 showed, social media has arrived as a primary news source. And there’s also the defensive side of real-time marketing.
PR 20/20
MAY 8, 2019
PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. advertising, content marketing, ecommerce, email, social media, website, etc.),
Stuart Bruce
MAY 20, 2016
The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. trillion to the UK economy.
PR 20/20
SEPTEMBER 8, 2021
Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!
PR 20/20
SEPTEMBER 8, 2021
Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!
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