MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”.

Marketing 78

Marketing Viral Consumer Brand 78

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. You can look at this two ways…a nefarious money making scheme or necessary to maintain user experience and therefore user engagement and therefore engagement with your brand.

Advertising 120

Advertising Advertising Facebook B2C 120

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”.

Marketing 48

Marketing Viral Consumer Brand 48

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. –

Industry 93

Industry Media Technology Employee 93

MaccaPR

JULY 13, 2017

I’m very fond of the PR campaigns we launched for WhiteWave Foods’ Silk brand of soy milk, getting Americans over the ‘yuck’ factor of soy. No, we didn’t want soy to be a medicinal brand, the way General Mills had its 8 th Continent products be all about nutrition. It’s 360’s brand promise, if you decide to work for and with them.”.

Agency 97

Agency Interviews Film Advertising 97

Cision

NOVEMBER 6, 2015

Mobile viewers are most likely to watch music or comedy videos : 49 percent of viewers report that they’ve seen at least one in the previous three months, for both categories. Fewer than half say that they’d like to see more celebrity video (45 percent), other users (40 percent) or from brands (37 percent).

Video 120

Video Trends YouTube Television 120

Journalistics

MARCH 18, 2016

Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could.

Social Media 40

Social Media Media Storytelling Local 40

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. Are you going to share the user-generated content they create showing how much they love your brand and your product? Brand sentiment? Volume of conversations about your brand and your competition? Where do they evolve from a casual fan to a brand advocate?

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

JUNE 6, 2016

We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. The emails in this category are normally abusive, criticisms, requests for free work etc. #16: In 2014 we did 13 different conferences; in 2015 we did three. We made more money, more profit and delivered better events in 2015.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. “Now, I have been learning in 2015 that content marketing is on a shift. Ask The Experts. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MAY 25, 2021

Not tied to specific events or timelines : because of the investment of time required for this format, the promotion can often take place on an ongoing basis, as opposed to being tied to an event or day of the year. They may already exist: you don’t always have to create a brand new product. Interactive piece of content.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” At Game Changer, we had a client, Xyratex, which had only gone to market through partners and never under its own native brand. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 176

Marketing Employee Content Marketing Training 176

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina.

Ethics 52

Ethics Communications Print Television 52