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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318
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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120
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Public Relations Objectives

Doctor Spin

Improve internal communications. Gather actionable insights from data analysis and focus groups. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K.,

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Medical Marijuana: What Pharma Companies Need to Know

Cision

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Pharma companies can turn these insights into actions, starting with their own internal conversations. But not by everyone, nor everywhere.

Company 120
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. AI helps prepare our thinking and craft to realize our creative vision.”

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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Masters In Marketing: Wendy Marx, Marx Communications

Mindful Marketing

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What do you love about the PR trade?