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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

I write with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. That’s a broad request, but it ended up being a lot of fun to track down and write.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Be smart about it.

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How the PESO Model Changes PR’s Conversation

Cision

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

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What is a Public Relations Specialist?

5W PR

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. It often encompasses writing stories about clients who have benefitted from the organization’s services and putting together the nonprofit’s newsletter. Another area that they tend to focus on is media relations.

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Meet the Media: Sean O’Kane, Senior Reporter at The Verge

Bianchi Biz Blog

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. How long have you been in journalism and how did you get started?

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. Describe the craziest or most fun story you have written.

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.