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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

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Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok

Mark My Words

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. CX goes hard.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below. What was your most popular video?

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Social Media Rock Stars: Collegis Education’s Kendall Bird

Communications Conversations

I’d also add that I am proud of conquering my public speaking fear during my first presentation at PubCon Las Vegas in 2014 (since then I have spoken at several conferences – which, admittedly, I still get nervous for, but am so happy that I go for it!)