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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96
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Behind the Headlines With Lauren Kaufman

Cision

We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

Travel 120
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Maxim Behar's Experience as an Author

Maxim Behar

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

Local 52
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Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. The frustration of developing communications that stroke internal egos , rather than customer desires, was another.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

However a project in 2014 to promote the sharing of patient data with information from hospital, registries and prescribing databases aimed at providing better care, commissions and research was shelved after a media backlash. . #7 Creating space for cultural graffiti There’s a related point. Amazon (Kindle) £4.99

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Rebirth: LEGO

The Hoffman Agency

Fast forward 10 years, and 2014’s debut LEGO Movie launched and raked in nearly $70m in its opening weekend. He tackled the internal business units which weren’t turning a profit. Let’s set up a T-shirt printing department. .: An event forces the main character to change their ways and often become a better person.

Retail 36
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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders.