Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. E‑Public Relations: Impact and Efficiency. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

MAY 13, 2014

Use the new rules of crisis communications to take a negative issue and quickly transform it into a positive PR opportunity for the organization. Identify trigger points that reveal that an issue needs to be escalated to the crisis management team. Melissa’s workshop will take place on Monday, May 26th 2014 at 2:30pm.

Case Study 198

Case Study Crisis Management Conference Crisis Communications 198

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Wells Fargo. About a year-and-a-half ago investigators found 1.4

Company 87

Company Banking Crisis Facebook 87

Onclusive

MAY 18, 2017

PR is the most effective tool for reputation management. We all watch along uncomfortably when large companies handle crises poorly, which is exactly why crisis communications and reputation management are so important for companies of all sizes. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. While PR was traditionally earned, owned and paid media have helped bring brand messaging consistency and each has their unique role in executing the communications strategy.

Automotive 245

Automotive Resources Strategy Consumer 245

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. On the global stage many, if not all, African countries still face huge reputation challenges which are largely a legacy of the old war-torn, politically corrupt Africa of the past. 80% own mobile phones.

Mobile 60

Mobile Public Affairs Government Local 60

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Intangible assets include people , relationships , reputation …our territory. By Anne Gregory, PhD, FCIPR. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17. ” ~ Prof.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. There’s an actual and measurable dollar value represented by corporate reputation. Sit up straight.

Corporate 195

Corporate Training Reputation Media Training 195

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Corporate Reputation ). In 2017, 61% of Americans say they trust advertising which is up from 50% in 2014, according to YouGov study. Brands in Politics ). Marketing without Authority ). over the next five years.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! A study published in 2014 found that of the U.S. As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors.

Media Relations 120

Media Relations Trends Media Corporate 120

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

Brand 48

Brand Branding Crisis Social Media 48

Katie Paine's Measurement Blog

MARCH 29, 2023

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52