2014 Agency Brand Guidelines 
Shift Communications
JUNE 19, 2015
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.
ImPRessions - Crenshaw Communications
JULY 6, 2016
billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5
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Sword and the Script
FEBRUARY 12, 2019
To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. billion over the next five years.
Sword and the Script
DECEMBER 26, 2017
While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ). 37% of publishers are not in compliance with FTC guidelines on native ads.
MaccaPR
SEPTEMBER 3, 2014
Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.
Contently - Strategy
APRIL 10, 2019
.” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab.
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