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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204
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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014.

Blogging 109
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. billion over the next five years.

Trends 124
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(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently - Strategy

.” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab.

Company 105
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. all 210 U.S.

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The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

Readers and solution providers can see my the guidelines for reviews along with other opportunities. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name.

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