Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Local Print 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. A reset on advertising spend.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Creative employee communications. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing 176

Marketing Employee Content Marketing Training 176

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Apple Podcasts. DeepMind: The Podcast.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

NOVEMBER 27, 2015

Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 2,938 crore (~$473.8M) by the end of 2014. It’s time for the next big leap in the way PR agencies work in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. While I proffered that 2014 was the year that we needed to crank up our content , the upcoming year should be all about strengthening our marketing channels. Bacardi and its channel partner are all in.

Hotels 71

Hotels Marketing Strategy Advertising 71

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Are you a nonprofit? Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Be creative with your content (including video).

Leadership 40

Leadership Report Media Video 40

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 200

Writing Communications Marketing B2B 200

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above).

Community 40

Community Print Twitter Creativity 40

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working.

Sports 0

Sports Leadership Internal International 0

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81