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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

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What Values-Driven Companies Really Look Like

ReimaginePR

He took home $19 million in 2013. Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. It distributes leadership throughout the company and gives autonomy so that everyone has more ability to fix problems. Some struggle to make ends meet. Not the CEO though.

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

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How to Measure Reputation

David PR Group

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

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The Sword of Certainty: Information is Power

Doctor Spin

Being informed and granted a bigger picture is a typical leadership privilege. 2013, May 3). 11 Evil Leadership Techniques. corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” Leaders must wield the Sword of Certainty wisely. 1 Silfwer, J.

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5 Categories of PR Metrics Pros Should Measure

Sword and the Script

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumer oriented PR should have an even easier time taking these measurements. PR Measurement Isn’t Quite the Same. Consumption. Count shares.