Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Content picks.

Technology 81

Technology Company Analytics Writing 81

MaccaPR

OCTOBER 3, 2016

In 2013, the Boston College Center for Corporate Citizenship and Ernst & Young LLP (EY) conducted a survey on corporate sustainability reports. Increase employee and consumer loyalty? Another survey by EY and Green Biz found that more than 30 percent of respondents saw increased employee loyalty as a result of issuing a report.

Corporate 71

Corporate Report Survey Government 71

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Solo PR Pro

OCTOBER 6, 2015

The majority of respondents see income trending upward (year-to-year, 2013 to 2015). and Canada are satisfied or somewhat satisfied, and in a 2013 Gallup poll , only 30 percent of over 150,000 people surveyed admitted they honestly enjoy their job and their bosses. Additional Findings. Majority see income trending upward.

Survey 40

Survey Report Local Data 40

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “We spent $500 billion in 2013. Interactive content collects a very different kind of data. Click to tweet! Ann Handley.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. 16) Social media fragments into niche communities. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91