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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

In the days immediately following, West unleashed a torrent of anti-Semitic comments on social media, culminating in his appearance on Drink Champs, a hip-hop community podcast on October 16, where he said: “I can say anti-Semitic things, and Adidas can’t drop me. Adidas shouldn’t have signed West in 2013. Now what?” .

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”).

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Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The actions of individuals, in their communities, control how their neighborhood evolves. The recent Libya Build 2013 saw hundreds of foreign companies participating. Weeks of photography, designing and copy writing end with endless phone calls to printers, sign writers, electricians, and various other contractors.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The vendor community that serves PR has published a handful of reports over the last few months. ” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. What exactly is that?

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.

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Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. 25 in DC) rather eagerly.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”.

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