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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. By popular request, users can now also group by syndication and publication. Users can now view and analyze global television and radio coverage.,

Software 207
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How to Boost Your Reputation on Google

Cision

I’ve never purchased a keyword nor have I done anything other than organic growth through free publicity. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” Christina Daves is a do-it-yourself publicity expert. It’s a game-changer!

Google 319
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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Eventually, subscriptions were open to the public. 2012 Update. How could a day seem so idyllic when the world was falling apart? they answered.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Eventually, subscriptions were open to the public. 2012 Update. How could a day seem so idyllic when the world was falling apart? they answered.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Extreme views polarise public discourse. TV and mobile are almost at parity for both viewing and ad investment.

Report 81
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How September 11 Impacted PR and Email Communications

wiredPRworks

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Eventually, subscriptions were open to the public. 2012 Update. September 11, 2001 was a lot like today: sunny, warm, not a cloud in the sky and full of life.

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Pedal-powered Storytelling

Waxing UnLyrical

In a recent discussion over coffee, a friend made the proclamation that 2012 isn’t the year for brands to take on more and more channels, but instead to target their social channels and do them better. Quality, not quantity. What do Rapha and the Festive 500 teach brands about storytelling and doing it better? Understand the touchpoints.