Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation. To be honest, this pitch wasn''t going to become a story at first; it was poorly-written. What''s your opinion?

Media 68

Media Journalism Print Pitching 68

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. In the ultra-competitive media world, journalists are constantly on the prowl for an edge. Not only does it help your brand stand out, it allows you to build insights around your specific audience. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. I am now a senior media relations manager at the University of St.

Media 112

Media Journalism Report Video 112

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 69

Blogging Strategy How To Writing 69

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. It’s not for everybody.

Sports 68

Sports Education Construction Television 68

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Frederik Vincx

DECEMBER 11, 2015

It goes beyond earned media by including paid media, earned media, and owned media. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. An example media relations workflow is set out below. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Rich started PRexamples.com in January 2012. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. They all share freely and all see the benefit. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81