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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 2011, August 19). Ritz-Carlton. 2012, May 17).

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. In her spare time, she volunteers with the Archdiocese of San Francisco Young Adult Council + Taskforce, and watches too much TV.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. The challenge – as you noted – is finding that mix.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

Creative Commons To Love Yet Not OK. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Image: rubyblossom. Note: if you look at your draft after you have saved and scheduled it, it will NOT work. So don’t do that.

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