Remove 2011 Remove Creativity Remove Customer Service Remove Internal
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The report provides an international perspective on the challenges facing the PR business. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. The challenge – as you noted – is finding that mix.

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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

For a sense of how grave this condition can be for brands that should know better, consider two Procter & Gamble videos entitled: “CSDW 2011 Holiday Card” and “PGITI Feb 2011.” Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers.

YouTube 54
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79
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Weekend Rant: Bye, PR Weak

Bad Pitch Blog

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. And then I saw WPP announce they’re slashing 7,200 more jobs.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. Social Media Marketing Podcast. 29) John Dennis. Smart Time Online. 32) Shel Holtz & Neville Hobson.