Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

YouTube 87

YouTube Viral Video Social Media 87

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. When Craig Pearce asked me to contribute to his Public Relations 2011: Issues, Insights and Ideas free e-report, I knew this was a tremendous opportunity to define the role of the public relations specialist, at least as I saw it. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

SEPTEMBER 9, 2015

To date, how does it remain the only event of its kind that brings together diverse communications professionals from across the sub-continent for a slick, power packed couple of days of learning and fun? I got lucky in 2011 when the world’s largest PR firm offered me a two-year stint in their global co-headquarters.

Communications 40

Communications Conference Travel Corporate 40

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. At PRINZ, following the February 2011 quake, I initiated an informal support register that offered basic equipment, volunteer communicators, accommodation – anything that members were able to help with in the awful aftermath.

Crisis 63

Crisis Crisis Management Leadership Training 63

Masters in Communications

FEBRUARY 12, 2022

Television is now one of the most accessible methods of mass communication in the world. of households in the US-owned at least one television set in 2011. Developed from corporate communications, it soon applied to mass media to the public (38). Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction.

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Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Tracking sentiment around a brand and its competitors might be important for a product manager.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

SEPTEMBER 27, 2010

But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way. I imagine thats a tough battle for them to fight internally. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Anything else is a bonus.

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Wireless Twitter Writing Measurement 74