article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush acquires the popular SEO website Backlinko. Case in point?

SEO 130
article thumbnail

How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Godin wrote this in 2010 , but it may be even more true today. Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie. Write simply. More clutter isn’t free. Forget the fluff.

article thumbnail

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109
article thumbnail

Journalists step up their digital game

The Resolution Blog

Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Go to Google Trends and find out!

Google 120
article thumbnail

Colors Of My Life

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Click here to try reconnecting the live stream. |

Tourism 58
article thumbnail

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Nice write-up Erica!

Google 101