2010, Communications, SEO and Writing - Public Relations Today

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush acquires the popular SEO website Backlinko. Case in point?

SEO

SEO Content Marketing Marketing Software

Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert

Stern + Associates

MAY 6, 2024

From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. Email marketing is a powerful tool for driving executive visibility by providing a direct line of communication with stakeholders.

Strategy

Strategy Marketing SEO B2B

How People Made 2010 What It Was

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

Facebook

Facebook Twitter Skype Measurement

Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Godin wrote this in 2010 , but it may be even more true today. Like many communicators, journalists are adapting to new technology and formats. Write simply. More clutter isn’t free.

Pitching

Pitching Media Media Relations Writing

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google

Google SEO Engineering Measurement

Journalists step up their digital game

The Resolution Blog

JUNE 25, 2015

Check out my post on integrating paid into your PR communications plan. Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. PR pros know the target audience well and the influencers even better. Paid amplification provides a fast- track to them.

Google

Google Analytics SEO Comparison

Colors Of My Life

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. pts Settings. Sign out Leave your comment here.

Tourism

Tourism Measurement Blogging Writing

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Nice write-up Erica!

Google

Google Nonprofit Engineering SEO

The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

Communications Conversations

DECEMBER 13, 2019

of establishing a compelling communications hub for the Twin Cities PR world, the way the dearly-departed Format magazine used to be for our ad agencies. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. ” Candee Wolf, founder, Wolf Olson Communications. job postings.

Blogging

Blogging Agency Community Local

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? link] Nov. 9, 12-1 pm ET. Wanna Subscribe?

Measurement

Measurement Blogging Tourism Social Media

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

OCTOBER 20, 2010

It recognizes exceptional work in the field of business communication from our peers, and we should celebrate them. Because they know how to unsuck their communications. Capitol-Cast » Blog Archive » 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala says: October 21, 2010 at 12:36 pm [.]

Measurement

Measurement Tourism Blogging Writing

Judging A Blog Post By Its Cover

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. D’oh, you say. Pull out the bag of tricks.

Blogging

Blogging Writing Facebook Twitter

PR Is As PR Does

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference

Conference Measurement Tourism Twitter

Weekly Roundup: Unleash Your Lady Gaga

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention.

Measurement

Measurement Tourism Writing Blogging

Weekly Roundup: Rethinking Color

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement

Measurement Tourism Blogging Resources

So Much To Do

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. Wanna Subscribe? Shall We Tweet?

Tourism

Tourism Measurement Twitter Facebook

Simply The Best

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement

Measurement Tourism Blogging Writing

When Clocks And Calendars Collide

Waxing UnLyrical

SEPTEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. Weekly Roundup: Time and Space | Waxing UnLyrical says: September 26, 2010 at 3:56 pm [.] Shall We Tweet?

Skype

Skype Measurement Tourism Blogging

Bringing Open Community To Public Relations

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community

Community Publicity Web Social Media

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? So you can learn from him both about writing and woodworking. I have a blogroll (I suspect you do too).

Blogging

Blogging Facebook Twitter Measurement

So What Will You Have For Lunch?

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet. Waxing UnLyrical -- Topsy.com says: October 23, 2010 at 11:41 pm [.] pts Settings. link] (esp.

Twitter

Twitter Measurement Tourism Social Media

Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

OCTOBER 10, 2010

And her writing makes me laugh, sing, dance, and think. Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement

Measurement Tourism Twitter Blogging

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. Also Cinderella. I’ll never forget that.

Publicity

Publicity Facebook Twitter Measurement

MeasurePR: Paywalls, Pitches And Prognoses

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching

Pitching Measurement Writing Twitter

Weekly Roundup: Around The World

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. Let me rephrase that. Fasten your seat belts.

Travel

Travel Measurement Tourism Blogging

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Wanna Subscribe?

Publicity

Publicity Creativity Measurement Twitter

Weekly Roundup: Refreshingly Different

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting! Wanna Subscribe?

SEO

SEO Measurement Tourism Analytics

The MetricsMan Comes To #measurePR

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Ah, ROI. &# Consider yourself enlightened. Sign out Leave your comment here.

Measurement

Measurement Twitter Tourism Social Media

MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

Measurement

Measurement Social Media Tourism Twitter

Do Unto Others

Waxing UnLyrical

OCTOBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Do Unto Others October 9th, 2010 Tweet If you want people to be nice to you Be nice to them. If you want customers to pay attention to you Think about Paying attention to them. Wanna Subscribe?

Tourism

Tourism Measurement Twitter Facebook

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media

Social Media Customer Service Media Tourism

Playing With Paper.li

Waxing UnLyrical

SEPTEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Playing With Paper.li September 3rd, 2010 Tweet I’ve been playing with paper.li Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Newspapers

Newspapers Tourism Measurement Community

Nice writeup on paper.li aka @SmallRivers from @jangles.

Waxing UnLyrical

SEPTEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Playing With Paper.li September 3rd, 2010 Tweet I’ve been playing with paper.li Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Newspapers

Newspapers Tourism Measurement Community

When #measurePR Became A Campfire

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement

Measurement Tourism Community Social Media

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Do we really want that? What do you think?

Blogging

Blogging Twitter Facebook Measurement

Powwowing With Pepco on Social Media

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media

Social Media Media Crisis Energy

Weekly Roundup: Across The Pond And More

Waxing UnLyrical

NOVEMBER 28, 2010

Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. Why: Robert Frost come to mind, anyone?

SEO

SEO Measurement Facebook Blogging

The Value Of A Fire Drill

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Regardless, thanks for visiting! and then its time for the show.

Crisis

Crisis Twitter Facebook Measurement

Five Productivity Tools for PR Pros

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools

Tools Google Twitter Facebook

When The Media Plays Scrooge

Waxing UnLyrical

DECEMBER 13, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention New post: When The Media Plays Scrooge (re: todays #metrocarols flash mob h/t #socialmedia -- Topsy.com) says: December 13, 2010 at 10:32 am [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Media

Media Facebook Twitter Film

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

NOVEMBER 4, 2010

Write a new post. gotta write more of my own. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Customize Your Blogs Error Page in 5 Easy Steps | Waxing UnLyrical -- Topsy.com says: November 4, 2010 at 8:05 am [.] Shonali Burke said: New!

Blogging

Blogging Facebook Twitter How To

Weekly Roundup: Trick or Treat

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Small Business

Small Business Tourism Measurement Social Media

Weekly Roundup: The Boxing Day Edition

Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? Why: It’s hilarious.

Measurement

Measurement Facebook Twitter Social Media

Measurement… Supplemented

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Wanna Subscribe?

Measurement

Measurement Social Media Tourism Twitter

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert

Trending Sources

How People Made 2010 What It Was

Is Your Press Release or Media Pitch Guilty of Information Overload?

Four Steps To Optimize A News Release For Google News

Journalists step up their digital game

Colors Of My Life

How Google Instant Might Impact Your Small Non-Profit

The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

MeasurePR: The BrandBuilder Edition

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Judging A Blog Post By Its Cover

PR Is As PR Does

Weekly Roundup: Unleash Your Lady Gaga

Weekly Roundup: Rethinking Color

So Much To Do

Simply The Best

When Clocks And Calendars Collide

Bringing Open Community To Public Relations

Weekly Roundup: The Magic of Discovery

So What Will You Have For Lunch?

Weekly Roundup: Linking, Thinking and Blinking

How Reading Fairy Tales Can Improve Public Relations

MeasurePR: Paywalls, Pitches And Prognoses

Weekly Roundup: Around The World

Public Relations Lessons From Jesus, The Apostles And The Bible

Weekly Roundup: Refreshingly Different

The MetricsMan Comes To #measurePR

MeasurePR, the Don Bartholomew Edition Round II

Do Unto Others

Want Social Media Evangelizers? Be Social

Playing With Paper.li

Nice writeup on paper.li aka @SmallRivers from @jangles.

When #measurePR Became A Campfire

Is Pay-to-Post Blogging The New Advertorial?

Powwowing With Pepco on Social Media

Weekly Roundup: Across The Pond And More

The Value Of A Fire Drill

Five Productivity Tools for PR Pros

When The Media Plays Scrooge

Customize Your Blog's Error Page in 5 Easy Steps

Weekly Roundup: Trick or Treat

Weekly Roundup: The Boxing Day Edition

Measurement… Supplemented

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