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Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In other words, the more a brand invests in earned media, the more sales PR generates.” In an interview with PRWeek, the company likened it to a CRM for PR. The concept of CRM for PR isn’t new.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. million in November of 2021.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Talk to Us!

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. He does his best to stay informed on politics, tech, music, cultures, and social media. Yes, and he’s proud of it.

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The Anatomy of Attention

Doctor Spin

Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span. Today, our perceptions are heavily influenced by news media and influencers, algorithms , and social graphs.

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